Adtheorent is a mobile advertising platform that uses intelligent algorithms and technology to accurately place ads for their clients. Adtheorent came to us as a small startup, and has since blossomed into a medium sized mobile advertising powerhouse with multiple product offerings.
As their entire company is based around data, we thought it only appropriate for their identity to properly show this. The logo was designed to be dynamic; similar to the way their campaigns constantly shift and change to give their clients the highest amount of ad impressions. The mark has accompanying algorithms for the outer rims to change in size and speed based on real data from the company's ad campaigns. The idea was for a client to visually see progress and success through the logo itself.