ROLE: Brand Identity, Print Design, Web Design, Iconography
When Division Of/ turned three years old, we realized that our current brand identity didn't offer enough flexibility for things we wanted to do with it. The concept of Division Of/ is to show how closely and collaboratively the company worked with their clients, literally showing that in the name "Division of Company X". The slash originally separated the two company names, but we soon realized it was awkward standing on it's own. To modify and still keep the concept in tact, I created this new mark to be more flexible while also being able to hold it's own.