ROLE: Art Direction, Brand Identity, Print Design, Iconography
Say hello to the newest, and coolest, product in skincare: Zero K. These cooling wipes will not only dry your skin when you sweat, but will also physically bring down your body temperature to a comfortable level. The inventors of this product came to me looking for a logo and general visual direction for their Kickstarter campaign. Zero K is geared towards men, and is a luxury beauty product. Bold, geometric typography combined with minimalism and beautiful photography say that in the cleanest and simplest way possible.